Expedia is the world's second-largest online travel agency by bookings, offering services for lodging (80% of 2025 sales), air tickets (3%), rental cars, cruises, in-destination, and other (9%), and advertising revenue (8%)... Show more
Expedia Group (EXPE) has been navigating a choppy stretch for travel stocks. After climbing to roughly $339 in late August, the shares pulled back sharply in September, falling to a closing low of about $259 on September 23. From there, the stock staged a steady recovery through October, briefly touching $300 before settling near $289 in the most recent session. Measured against the September 25 closing price of $264.17, that represents a gain of roughly 9.4% over the trailing 30-day period.
The move reflects a broader re-evaluation of online travel names as investors weigh resilient leisure demand against macroeconomic uncertainty, foreign-exchange swings, and intensifying competition from the likes of Booking Holdings and Airbnb. With a market capitalization in the low $30 billion range, Expedia remains one of the most closely followed operators in the global travel marketplace.
Expedia Group is one of the world's largest online travel companies, headquartered in Seattle and operating a diversified portfolio of consumer and business-to-business brands. Its flagship Expedia.com is complemented by Hotels.com, vacation-rental marketplace Vrbo, and metasearch platform trivago, among others. The company generates revenue through merchant, agency, and advertising models, with lodging representing the bulk of its business.
The company reports results across three segments: B2C, which serves leisure travelers through its consumer brands; B2B, which provides travel technology and supply to partners through products such as Rapid API and the Travel Agent Affiliate Program; and trivago, its hotel-metasearch subsidiary. This multi-brand, multi-segment structure gives Expedia scale in a fragmented industry while positioning its B2B division as a key growth engine. The company competes with Booking Holdings, Airbnb, and Trip.com, among others, and faces pressure from large technology platforms including Google.
Expedia closed 2025 on a strong operational footing. Fourth-quarter gross bookings and revenue each grew 11% year over year, with booked room nights up 9% and adjusted EBITDA margin expanding 368 basis points to 23.9%. B2B was a standout, with gross bookings up 24%, while advertising revenue rose 19% as the company reached a record number of active advertising partners.
The company has also continued to invest in growth. In September 2026, Expedia completed its acquisition of CarTrawler, an Ireland-based B2B platform focused on car rental, ground transport, and insurance technology, extending its strategy of building the most complete B2B travel platform. Earlier in the year, the company announced its largest-ever product launch for Vrbo and property-management software Escapia, alongside a partnership making Expedia the first authorized online travel agency partner of Allegiant Travel. Artificial intelligence remains central to the company's cost and product strategy, spanning personalization, inventory onboarding, and customer service. These initiatives support the view that Expedia is leaning on B2B scale, advertising, and technology efficiency to drive durable margin improvement even as near-term consumer demand fluctuates.
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Expedia enters 2026 with clear financial targets. Management guided to full-year gross bookings growth of 6% to 8% and revenue growth of 6% to 9%, with adjusted EBITDA margin expansion of 100 to 125 basis points. The first quarter is expected to be stronger, with bookings growth of 10% to 12% and revenue growth of 11% to 13%, partly aided by favorable foreign-exchange comparisons.
Key factors to monitor include the pace of B2B and advertising growth, the integration and contribution of the CarTrawler acquisition, and the trajectory of lodging and room-night volumes across the United States, EMEA, and Asia, where management has flagged geopolitical headwinds. Competitive dynamics from Booking Holdings, Airbnb, and AI-driven discovery tools remain a persistent risk, as do regulatory changes affecting short-term rentals and online platforms. Macroeconomic conditions, currency movements, and consumer travel demand will also shape the stock's path through 2026. These considerations are forward-looking and should be evaluated alongside broader market conditions rather than treated as predictions.
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EXPE saw its Momentum Indicator move above the 0 level on October 08, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 84 similar instances where the indicator turned positive. In 70 of the 84 cases, the stock moved higher in the following days. The odds of a move higher are at 83%.
The Moving Average Convergence Divergence (MACD) for EXPE just turned positive on October 08, 2026. Looking at past instances where EXPE's MACD turned positive, the stock continued to rise in 34 of 47 cases over the following month. The odds of a continued upward trend are 72%.
Following a +4.09% 3-day Advance, the price is estimated to grow further. Considering data from situations where EXPE advanced for three days, in 234 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
The 10-day RSI Indicator for EXPE moved out of overbought territory on October 21, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 49 similar instances where the indicator moved out of overbought territory. In 31 of the 49 cases, the stock moved lower in the following days. This puts the odds of a move lower at 63%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 49 of 64 cases where EXPE's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 77%.
EXPE moved below its 50-day moving average on October 23, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where EXPE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 67%.
EXPE broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for EXPE entered a downward trend on October 15, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is 10 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 17 (best 1 - 100 worst), indicating outstanding price growth. EXPE’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 49 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 80, placing this stock slightly better than average.
The Tickeron PE Growth Rating for this company is 82 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 87 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: EXPE's P/B Ratio (28.190) is slightly higher than the industry average of (0.572). P/E Ratio (17.200) is within average values for comparable stocks, (24.303). Projected Growth (PEG Ratio) (0.694) is also within normal values, averaging (1.617). Dividend Yield (0.007) settles around the average of (0.190) among similar stocks. P/S Ratio (2.315) is also within normal values, averaging (2.686).
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of on-line travel services
Industry ConsumerSundries